Did Google's new algorithm update kill articles marketing? Is article marketing dead? How can I get around the algorithm update? STOP!!! Learn how to change your article marketing strategies & tactics NOW...

The Google algorithm update is epic. This historic update definitely changes the way everyone approaches article marketing. Some people are saying that article marketing was killed by the algorithm update. I am here to tell you that article marketing is not dead. However you do need to rethink your article marketing tactics and strategies.

The old way of article marketing is no longer a viable strategy for traffic generation and website promotion. Depending on your current article marketing strategy and tactics the new algorithm may hurt or help you.

The guys over at Google must feel like gods. It seems as if they love playing havoc on people’s lively hood. They make one little change and cause mass panic worldwide. As article marketers start running around like chickens with their heads cut off they are chuckling uncontrollably in their little cubicles.

The algorithm change mainly had a huge effect on article spammers and crappy article directories. Google wanted to clean up their search results by removing spammy article directories and content farms from their search results. I completely understand where they are coming from. They have a business to protect just as we do. The good news is that top directories like EzineArticles.com only took a small hit.

I saw this change coming years ago and was prepared for the change. I actually welcomed it because I think it will help honest article marketers. Do not listen to anyone that tells you to stay away from article marketing because they are acting in panic. You do need to rethink your article marketing strategy if you have not already. Let’s take a look...

What Not To Do

• Do not freak out, stress out or kill yourself!!!
• Do not submit the exact same article to multiple article directories.
• Do not submit your articles to content farms or spammy low ranking article directories.

What You Should Do

• You should create unique articles by rewriting them so that they are not exact duplicates
• You should only submit to article directories with a high page rank
• You should sit back and relax if this was your article marketing strategy already.

My Strategy #1

I write an article then I rewrite it each time I submit it to a different article directory. You have to totally rewrite the article. Do not just rotate sentences and paragraphs around. The bigger the difference the better off your article will be.

You also need to rewrite the article title. A few people say this is wrong, but if the articles are different from each other they deserve a different title in my opinion.

Now, If you created 12 unique articles submit them to 12 article directories. If you want to submit to 100 directories you have to rewrite the title and article 100 times. Get the picture?

My Strategy #2

In some instances it makes since to submit the same article if you are wanting to gain recognition and respect at additional article directories. On the other hand if you are trying to improve the SEO of your website you have to rewrite the article before submitting it multiple times as in my #1 strategy.

Here is the part people get wrong with this strategy. Before you submit the article multiple times rewrite the article one time so you have 2 unique articles. Choose one of those articles and submit it to your favorite highly ranked article directory and do not submit it anywhere else. Now submit the other unique article to multiple article directories.

Be aware that if you submit the exact same article to 100 directories google will eventually only give you SEO benefits from 1 out of the 100 directories. It is usually the highest ranked directory. Therefore you will gain seo benefits from just 2 articles. However the article you chose to submit multiple times will help you gain credibility and trust when people read it at the directories it is published in.

My List of Article Directories

Compile a list of your favorite article directories you will always submit to. This list needs to contain sites with a traffic rank lower than 50,000-100,000 and a page rank higher than 3-4. You don't want to waste time on directories that do not have any visitors and readers. Google will like these sites better and will indexes new articles fairly quick.

This also enables you to build up multiple articles in your author profile for readers to find.  Its your saftey net. Readers may not visit your site at the end of your article and will look at your other published articles before visiting your site. If you do not have other article published they might get the feeling that you are a 1 hit wonder.

My Conclusion

Article marketing it is still the best low cost tactic to improve SEO and generate traffic if you put a little more effort into it. I have noticed very good results with my articles since the algorithm change. You should never post the exact same article to multiple directories if you want to receive linking power from them.

The new Google algorithm may have put a dent on your article marketing strategy, but do not let it get your down. Change your article marketing tactics and stick it to the man or suffer the consequences.